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Get The Strategic Advantage In Business

Get The Strategic Advantage In Business
According to the dictionary the definition of Marketing is: The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. Now, this definition is NOT what I would use to define marketing. If I had to sum up “successful marketing”…
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The Million Dollar Book On Advertising & Marketing

The Million Dollar Book On Advertising & Marketing
‘The Book’ on copywriting and marketing in general was written in 1966. It is the only book I know of that the author was told repeatedly, “I made a million dollars because of your book.” Many times the reader had made several million and almost all of them weren’t copywriters. I can’t find a single…
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Beware Of Falling Into The Success Limiting “I” Trap

Beware Of Falling Into The Success Limiting “I” Trap
It was just yesterday that I was sitting down with a potential client discussing how he could launch his new business. He was talking about his business card and said he wanted his logo on the front and his contact details on the back. Being me, I started to explain the importance of highlighting your…
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How To Stack The Odds Of Your Marketing Getting Read In Your Favour

How To Stack The Odds Of Your Marketing Getting Read In Your Favour
5 Simple Tricks Anyone Can Use To Make Your Articles More Readable. Every time you sit down to write an article for your newsletter, or any other marketing materials for that matter. Then you might want to consider the following ways to improve your content’s readability. Cos if we are all honest here, when you…
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