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Lessons From my Last Trip to a Pitch Fest

Lessons From my Last Trip to a Pitch Fest
My last Trip to a Pitch Fest. And the Valuable Insights into a Market Although there is a bit of lag between when you read this and my trip to the Richard Branson/21st Century Education Multi-speaker, multi-day endurance contest, I did learn a valuable lesson on how to get real value out of those events.…
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Plan Before You Print

Plan Before You Print
I often get businesses asking me for quotes on batches of flyers and I’ll ask the question: “What is the purpose of them?”  and more often than not I receive a blank stare and silence… It’s a little nuts, but a lot of small businesses want to have ‘generic’ flyers to hand out like business…
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Don’t Assume Your Clients Know The Value Of Your Product Or Service

Don’t Assume Your Clients Know The Value Of Your Product Or Service
Perceived Value Depends Entirely On The Person… Often we fall into the trap of assuming that our clients and prospects already know what our products and services are valued at. We figure that they understand the work and effort involved, we expect that they know what they would normally pay for the service. These assumptions…
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How to Create Highly Persuasive Testimonials to Put in Your Newsletter

How to Create Highly Persuasive Testimonials to Put in Your Newsletter
OR Anywhere else for that matter... One of the best things you can include regularly in your newsletter is testimonials from satisfied customers. It shows your other newsletter recipients that you are getting business and they are satisfied with what your products and services. And logically your products and services will do the same for…
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