Get Your Marketing Read With Presentation Folders That Make A Statement
If you want to sell a premium priced product, you need to look like a premium priced company. Dan Kennedy and Sydney Biddle Barrows have written extensively about what they call sales choreography. Making EVERY ASPECT of your sales and marketing match your pricing and positioning.
If you really want to make your marketing stand out and at the same time add a touch of class while easily justifying higher prices; the humble presentation folder is not to be overlooked.
Here in Print Town, we print elegant presentation folders that are designed to get noticed. Printed on thick premium 360gsm Card, with the option of our velvet smooth matt or ultra shine gloss laminate. The design we create will command attention and be consistent with your brand. We GUARANTEE you will be completely satisfied with your with your presentation folders. If not, we’ll re-print it or give you all your money back!
You’ll have your folders professionally designed by our award-winning designers and printed in ultra-vibrant full colour on thick premium 360gsm card.
Boosting Prices & Close Rates With Presentation Folders
If you want to sell a premium priced product, you need to look like a premium priced company. Dan Kennedy and Sydney Biddle Barrows have written extensively about what they call sales choreography. Making EVERY ASPECT of your sales and marketing match your pricing and positioning.
If you really want to make your marketing stand out and at the same time add a touch of class while easily justifying higher prices; the humble presentation folder is not to be overlooked.
Presentation Folders Make It Easier For Customers To Keep Your Materials
People are very prone to throwing out anything that they don’t think is relevant or important. The fact you’ve put your printed materials in a presentation folder, automatically makes it much more valuable in their eyes. It also implies premium provider (helping to ease sticker shock).
When something is valuable it is much harder to throw out. If your competition isn’t using presentation folders then you can be sure that you’ve got a leg-up in the quest to stay front-of-mind and having your marketing material kept over theirs.
Presentation Folders Help Position You As A Premium Provider
I personally don’t like dealing with price shoppers. I don’t like the irrationally cheap. However, as the economy slides, there are more and more people who are becoming price sensitive. So you need to do more and more to command premium prices.
Presentation folders are just one step in that direction. Think about it, what is more impressive? handing over a creased pile of brochures or handing over a folder full of all of your pristine marketing materials?
Presentation Folders More Than Pay For Themselves
Far too many business owners are “penny wise, pound foolish”, especially when selling high priced and premium items.
Let’s do the math. Let’s say you sell a $5,000 product/service. If the presentation folder costs a measly $3 each and they bump your close rate from 1 in 100 to 1.5 in 100 then, for every 100 presentation folders you use you will put an extra $2500 in your pocket.
For every $300 spent on Presentation Folders you make an extra $2500? I’d do it all day long to be honest.
Presentation Folders Used To Deploy Persuasive Sales Material (AKA. Shock & Awe Packs)
For several years Dan Kennedy has taught customers to sell their premium products and services by delivering a package of sales materials so overwhelming that your prospect has to take notice. This same style of marketing has been ‘cookie-cuttered’ in Australia by Mal Emery from Streetsmart Marketing.
When a Shock and Awe pack arrives in your prospects’ hands, it overwhelms them because it is more than they expect and it immediately builds trust, authority and credibility without them having to read a word.
When read, it prepares and educates prospects so they trust you, agree with you and understand why they need your product or service. By the time you get around to talking to them, they are ready to buy.
Talk to us if you are interested in getting one of these!
Presentation Folder Printing Specs
Folder Size:
- 436mm x 306mm
Folder Stock:
- Thick Premium 360gsm Card
Colour:
- Ultra-Vibrant Full Colour on the Front
- Optional printing on back
Laminating Options:
- Unlaminated
- Velvet Smooth Matt Laminate (Front only or Front & Back)
- Ultra Shine Gloss Laminate (Front only or Front & Back)
Turn-Around:
- 5 – 7 Business Days
Optional Extras:
- Jump Off The Page with SCODIX – Spot Gloss
- Metallic Shine with Gold / Silver / Colour Foiling
- Be different with Non-Standard Sizes
- Stand out with Tent Business Cards
- Get noticed with Fold Out Business Cards
- 360gsm Not Enough? – We can do Extra Thick Cards too
- Other Finishing extras – Just Ask!
Get A Quick Quote Today!
We can give you quotes on design, printing and even the copywriting of:
- Business Cards
- Tent Cards
- Fold-Out Cards
- Letterheads
- Envelopes
- Signage
- Notepads
- Flyers & Brochures
- Post Cards
- Labels & Stickers
- Posters
- Fridge Magnets
- Presentation Folders
- With Compliment Slips
- Carbonless Books (NCR)
- Car Magnets
- Banners
- Newsletters & Catalogues
FREE 32 Page Catalogue Transcending Paper & Ink
Our FREE 32 page catalogue called 'Transcending Paper and Ink' shows you innovative and effective ways to use printed marketing in your business. To get a free copy sent to you, all you need to do is fill in your name and email address in the form to the right and click the button that says "Send Me The Catalogue".