Flyers & Brochures

Get A 'Quick Quote'

3 Ways To Boost The Response Rates Of Your Flyers

Over the years, I’ve been a part of my fair share of flyer drops. Some have been successes, and in the early days when I didn’t know what I was doing, the odd failure as well.

I’ve boiled the recipe for successful flyers down to three critical elements.

A Clear Call To Action

The call to action is the reason you are sending the flyer. It might be to increase in-store traffic. In which case, tell your customers to visit your store during the specified opening hours and even give them a map of the location and a photo of the shop front. If it is to call and ask for a quote. Tell them when to call the number and what the number is.

Don’t ever leave it to your customers to figure out or guess what to do next. It sounds like common sense, but they don’t make the effort and you will lose potential customers.

Flyers have the potential to be a low cost way to generate more business or a gigantic money suck almost entirely depending on how effective they are at generating action.

A Headline That People Are Compelled To Read

It’s very hard to sell someone with a flyer if they don’t read the thing. Your headline is a critical first step to creating the readership you need. A headline is what they read in the 2-3 seconds as they are walking towards the trash can. If the headline doesn’t give them a reason to keep reading, you’re in the trash!

Headline writing is a science in and of itself. It requires both a grasp of the English language and a strong grasp of psychology. This is something we review before we ever print flyers, headlines are so vital to the success of your piece. If it is no good, we will tell you to fix it or you can hire us to fix it for you.

Use A Sales Architecture

So you’ve gotten your reader’s attention with a headline and now you know what you want them to do after they’ve finished reading it. All too easy to lead them from A to B… Well actually, it’s easy to lose them between the start and the finish of your flyer.

You need to use a strong sales architecture in order to maximise your response rates. The simplest one (and it’s deceptively reliable) is: Attention, Interest, Desire, Action.

Your headline get’s their attention, and then you build interest. Channel desire onto your product/service and then ask for action. Invest the time and energy to get what’s on them right!