Category Archives: Mind Set

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“Can You Make The Logo Bigger?”

“Can You Make The Logo Bigger?”
You would not believe how many times per week I am asked “Can you make the logo bigger?” It seems no matter how big a logo is already, people always want it bigger...But that’s not always a good thing. But first off, I’ve got to admit that this was me back in 2005 with my…
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Broken & Wondering What I’m doing

Broken & Wondering What I’m doing
Over the last 10 weeks I’ve been continuously injured – ankles, feet and knee. I don’t know what I did to start the injury run, but it has been a long and winding road to get everything back together. It did mean that I spent a fair bit of my downtime trying to find relief…
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If I was King Of The World: What Would I Change?

If I was King Of The World: What Would I Change?
A client asked me the other day... "Zac - If you were ‘King of the World’ what would you change?” And that is a really good question. In our world there would be three things that I would change: The First Thing I would change: Our innate need to fiddle with anything and especially things…
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Don’t Assume Your Clients Know The Value Of Your Product Or Service

Don’t Assume Your Clients Know The Value Of Your Product Or Service
Perceived Value Depends Entirely On The Person… Often we fall into the trap of assuming that our clients and prospects already know what our products and services are valued at. We figure that they understand the work and effort involved, we expect that they know what they would normally pay for the service. These assumptions…
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