Category Archives: Copywriting

  • Home
  • Category Archives: "Copywriting"

Lessons From The Grandfather of Copywriting

Lessons From The Grandfather of Copywriting
For those of you not in the loop, every serious student of advertising eventually finds their way back to Claude C. Hopkins. Almost every great marketer and copywriter says the same thing about Claude. He founded modern advertising and the principles he codified still work today. Claude took his ideas from carnival pitchmen and applied…
Read more

Don’t Assume Your Clients Know The Value Of Your Product Or Service

Don’t Assume Your Clients Know The Value Of Your Product Or Service
Perceived Value Depends Entirely On The Person… Often we fall into the trap of assuming that our clients and prospects already know what our products and services are valued at. We figure that they understand the work and effort involved, we expect that they know what they would normally pay for the service. These assumptions…
Read more

How to Create Highly Persuasive Testimonials to Put in Your Newsletter

How to Create Highly Persuasive Testimonials to Put in Your Newsletter
OR Anywhere else for that matter... One of the best things you can include regularly in your newsletter is testimonials from satisfied customers. It shows your other newsletter recipients that you are getting business and they are satisfied with what your products and services. And logically your products and services will do the same for…
Read more

Get The Strategic Advantage In Business

Get The Strategic Advantage In Business
According to the dictionary the definition of Marketing is: The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. Now, this definition is NOT what I would use to define marketing. If I had to sum up “successful marketing”…
Read more