Category Archives: Copywriting

The Million Dollar Book On Advertising & Marketing

‘The Book’ on copywriting and marketing in general was written in 1966. It is the only book I know of that the author was told repeatedly, “I made a million dollars because of your book.” Many times the reader had made several million and almost all of them weren’t copywriters. I can’t find a single…
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How To Stack The Odds Of Your Marketing Getting Read In Your Favour

5 Simple Tricks Anyone Can Use To Make Your Articles More Readable. Every time you sit down to write an article for your newsletter, or any other marketing materials for that matter. Then you might want to consider the following ways to improve your content’s readability. Cos if we are all honest here, when you…
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