Recent Posts by Zac Nelles

The Up-Sell vs The Cross Sell

Now this is kind of interesting – most marketers and entrepreneurs are in fact a little hazy about the difference between an up-sell and a cross-sell. There is a power in clarity of language – it means we can think more clearly about the opportunities in front of us. Napoleon Hill was fond of saying…
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If You Don’t Have Anything Else To Sell To Your Customers: Find It

Just in case you’ve been living under a rock, Ben and I have been putting together marketing for all the other things we have to sell – printing products. We’ve been able to do these things all along. We just haven’t been focused on marketing them over the first couple of years because we’ve been…
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Lessons From The Grandfather of Copywriting

For those of you not in the loop, every serious student of advertising eventually finds their way back to Claude C. Hopkins. Almost every great marketer and copywriter says the same thing about Claude. He founded modern advertising and the principles he codified still work today. Claude took his ideas from carnival pitchmen and applied…
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3 Paths to Become an Obvious Expert in Your Industry

There is an ever increasing amount of competition in every business category. Can you believe that internet marketing is now being sold door-to-door and on the phone by Sensis media agents. More and more so-called experts are cropping up every day. Many are in it for a quick buck. Nobody can really tell the good…
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